Lawsuit seeking revenue share for NCAA Div 1 Football & Basketball players picks up steam

lawsuit seeking revenue share for students picks up steam







Excel Fields, Editor Atlanta Business Insider

Whether they know it or not, all Division One Football Players and Division One Basketball players are a part of a Class Action lawsuit started by former UCLA Basketball Star Ed O’Bannon. They are suing for a portion of the revenue generated from TV Deals and Video Games specifically.

The class-action lawsuit has made such a small ripple in the news, that many players don’t know they are involved in a lawsuit, the WSJ reports.

Before long, the players who stop viewers’ hearts with their play soon might receive a portion of the millions those broadcasts generate. ”None of the players in our locker room talked about it,” Northwestern quarterback Kain Colter said last week.Colter is active in a nonprofit group called the National College Players Association, which advocates for players on issues such as long-term health care and guaranteed four-year scholarships rather than the current one-year renewable ones. The NCPA is the closest thing that college players have to a union, but it lacks the authority to negotiate like pro-sports unions do on such matters as TV revenue.

Colter isn’t looking for NFL-type cash payments, but rather an account funded by TV and licensing revenues that players could access when they need it most: after college.

“Obviously football, basketball, it’s been turned into a huge business and it brings in a lot of money to the NCAA and to these institutions,” Colter said. “It’s only right to help out, really, the employees who are bringing in this money.”

The class action could make Colter’s hopes a reality. In 2009, former UCLA basketball star Ed O’Bannon started the suit because he thought it unfair that the NCAA could license his image for a videogame or sell broadcast rights to games he played in while prohibiting him from receiving any proceeds.

On Nov. 8, a federal judge declared the case a class action, meaning that all Division I men’s basketball players and bowl-subdivision football players are suing the NCAA unless they opt out.


Read More at: Wall Street Journal
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