McDonald’s to launch new Happy Meal books promotion

McDonald's to launch new book campaign

McDonald’s will be providing more than 20 million books to families across the U.S.


McDonald’s will be launching a new Happy Meal books promotion.

The promotion falls just in time for National Family Literacy Day on Nov. 1.

The fast-food chain will offer books in print for Happy Meal customers, providing more than 20 million books to families across the U.S. Throughout the two-week Happy Meal books offer.

“We’re excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal books,” said Ubong Ituen, vice president of marketing for McDonald’s USA. “This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time.”

Also starting on Nov. 1, McDonald’s will give families anytime access to reading with a new interactive digital book each month through the end of 2014.

The free interactive e-books will be available on McPlay, McDonald’s Happy Meal App, and will allow kids to read, discover and explore exciting new worlds…Continue Reading

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