Tumblr’s extremely popular — but where’s the money?


A Tumblr Inc. sign-in page is displayed for a photograph in New York, around the time of its acquisition by Yahoo in May. Scott Eells / Bloomberg

It’s been four months since Tumblr was acquired by Yahoo, and the new addition still looks to be a long way off from making any money.

That’s not exactly surprising. Yahoo (NASDAQ: YHOO) CEO Marissa Mayer has said she doesn’t expect Tumblr to contribute to the company’s bottom line until next year. But articles like this one in AdWeek, which chronicles Yahoo’s attempts to sell ad-buyers on the social network and blogging platform, do not exactly inspire confidence in a Tumblr windfall anytime soon.

Here’s what I mean: creative agency 22squared, which…Continue Reading

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