Zen and the art of consumer place-making

Eric Weatherholtz/Photo Credit: Picasa

Eric Weatherholtz/Photo Credit: Picasa

Eric Weatherholz – For Urban Land Institute

The creative class is hypnotically drawn to certain shopping environments, shunning others that might, in the conventional accounting, appear superior.

Robert Pirsig, in “Zen and the Art of Motorcycle Maintenance,” explains a framework for understanding why. Although the prevailing maxims of traditional real estate finance keep these sought-after environments rare by promulgating the look-alike development comprising most of America, we are all granted a reprieve from the repetitive when adept…Continue Reading

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